A Visitor Profile Report uses privacy-compliant data collected from location enabled apps to identify visitor characteristics (demographics, visit frequency, and origin). This provides information and analysis on origin, visitation characteristics, demographics and market comparison, affiliate organizations, interest, and experience.
A Positioning Study identifies an organization's position within its market as compared to other organizations. The report identifies the attendance and revenue opportunities and the potential barriers (marketing presence, visitor satisfaction, pricing) to realizing growth.
Our visitor survey program is the cornerstone of our work. We conduct in-person, kiosk, or email visitor surveys to identify who is visiting and why they visit, assess their experience, and identify what needs to be improved to increase visitor satisfaction. Visitor surveys should be conducted at a minimum, annually.
We conduct focus groups to better understand how and why audiences feel about a certain topic. As opposed to a survey, focus groups are flexible as the moderator can react to participants which allows for intimate insight and additional perspectives not easily collected in a survey.
Our Pricing Optimization Study is designed to identify the impact of pricing on visitation, membership, and revenue. Our process is time-tested and our modeling includes acquisition, retention, and displacement costs.
Similar to a visitor survey, member surveys should be conducted annually to identify changing trends between new and retained members, reasons for joining and renewing, usage of benefits, and satisfaction with the experience and the program
Similar to a member survey, donor surveys should be conducted annually to identify changing trends between new and retained donors, reasons for donating, awareness of mission-related initiatives, and satisfaction with organizational performance.
An Acquisition Study is completely customized to identify how to increase visitors, members, or donors. The study covers awareness (name, advertising, mission), impressions, satisfaction, visit motivations, history, intent, conversion opportunity, and household characteristics and demographics.
A brand is more than a logo, when best deployed it is the voice, the personality, the aspiration of the organization. Ideally, a brand is aligned with the decision-making process to optimize the power of a brand. Not to be confused with a mission statement, and brand statement guides an organization's communications and offerings.