our Services
Visitor Profile Report
Visitor Profile Report
Visitor Profile Report
A Visitor Profile Report uses privacy-compliant data collected from location enabled apps to identify visitor characteristics This provides information and analysis on origin, visitation characteristics, demographics and market comparison, affiliate organizations, interest, and experience.
Market Analysis
Visitor Profile Report
Visitor Profile Report
Our Market Analysis Report includes market capture, visit capture, average visitation, interest, Google Ratings, and admission price. This basic report gives insight into your position in the marketplace as compared to nine other organizations.
KPI Benchmark Report
Visitor Profile Report
KPI Benchmark Report
The KPI Benchmark Report identifies an organization’s position as compared to its peers on Key Performance Indicators. This allows an organization to understand its position as compared to other cultural attractions regarding visitor experience, attendance, advertising, membership, and pricing.
Positioning Studies
Positioning Studies
KPI Benchmark Report
A Positioning Study identifies an organization's position within its marketplace as compared to other organizations. Key results, conclusions, and specific recommendations cover awareness, impressions, satisfaction, visit motivations, visit history, visit intent, conversion opportunity, and household characteristics and demographics.
Visitor Surveys
Positioning Studies
Visitor Surveys
Our visitor survey program is the cornerstone of our work. We conduct in-person, kiosk, or email visitor surveys to identify who is visiting and why they visit, assess their experience, and identify what needs to be improved to increase visitor satisfaction. Visitor surveys should be conducted at a minimum, annually.
Focus Groups
Positioning Studies
Visitor Surveys
We conduct focus groups to better understand how and why audiences feel about a certain topic. As opposed to a survey, focus groups are flexible as the moderator can react to participants which allows for intimate insight and additional perspectives not easily collected in a survey.
Pricing Optimization
Pricing Optimization
Pricing Optimization
Our Pricing Optimization Study is designed to identify the impact of pricing on visitation, membership, and revenue. Our process is time-tested and our modeling includes acquisition, retention, and displacement costs.
Member Surveys
Pricing Optimization
Pricing Optimization
Similar to a visitor survey, member surveys should be conducted annually to identify changing trends between new and retained members, reasons for joining and renewing, usage of benefits, and satisfaction with the experience and the program
Donor Surveys
Pricing Optimization
Acquisition Surveys
Similar to a member survey, donor surveys should be conducted annually to identify changing trends between new and retained donors, reasons for donating, and satisfaction with organizational performance.
Acquisition Surveys
Acquisition Surveys
Acquisition Surveys
An acquisition study is completely customized to identify how an organization can increase visitors, members, donors, or voters. The study results in information that populates our Acquisition Realization Process.
The study covers awareness (name, advertising, mission), impressions, satisfaction, visit motivations, history, intent, conv
An acquisition study is completely customized to identify how an organization can increase visitors, members, donors, or voters. The study results in information that populates our Acquisition Realization Process.
The study covers awareness (name, advertising, mission), impressions, satisfaction, visit motivations, history, intent, conversion opportunity, and household characteristics and demographics.
Brand Development
Acquisition Surveys
Brand Development
A brand is more than a logo, when best deployed it is voice, the personality, the aspiration of the organization. Ideally, a brand is aligned with the decision-making process to optimize the power of a brand. Not to be confused with a mission statement, and brand statement guides an organization as to its offerings, its approach, and it
A brand is more than a logo, when best deployed it is voice, the personality, the aspiration of the organization. Ideally, a brand is aligned with the decision-making process to optimize the power of a brand. Not to be confused with a mission statement, and brand statement guides an organization as to its offerings, its approach, and its communications. We can help design a brand statement with you.
Brand Alignment
Acquisition Surveys
Brand Development
It is exceptionally easy for a brand to become disconnected from an organization. Most often brands become disconnected based on offerings or the way in which an organization communicates about itself through advertising, public relations, website, or social media. We analyze these areas to identify where brands are connected or disconn
It is exceptionally easy for a brand to become disconnected from an organization. Most often brands become disconnected based on offerings or the way in which an organization communicates about itself through advertising, public relations, website, or social media. We analyze these areas to identify where brands are connected or disconnected and identify ways in which to ensure a brand is aligned.