Our approach to identifying potential allows organizations to understand what their position in the market can be and how to realize their potential by aligning marketing with the factors that motivate engagement (visit, join, donate, or vote) targeting the right audiences, in the right media.
We measure satisfaction and the factors that impact it. The most important aspect of any business is satisfaction with the experience. Without a highly-rated experience no organization can realize its potential.
Most organizations have the opportunity to increase revenue by up to 25% simply by changing their pricing structure. Our time tested approach to pricing optimization has yielded our clients hundreds of thousands to millions of additional dollars.
Our forecast modeling is accurate due to our understanding of behavior. Unlike other models, we also consider displacement factors (particularly important in marketing and membership) and the cost of acquisition which allows organizations to understand the potential risk of growth.
Now more than ever it is critical to know how your mission or cause impacts membership and fundraising. We identify how to communicate mission-related causes to different constituencies to maximize engagement.
