In the last 30 years, we've helped hundreds of cultural attractions increase attendance, improve experiences, enhance membership, and optimize revenue through our market research and consulting services.
Market research should be informative, insightful, and actionable.
We believe the the most effective market research allows cultural attractions to....
Ideally, our work is integrated into operations through easy-to-read reports, in-person and video presentations, workshops, and board meetings.
John Morey - Since 1995, John has worked with more than 400 cultural attractions and more than 30 donor-based organizations (non-profits) on thousands of research projects. He has developed comparative analytic scoring, Experience Impact Model, and the Pricing Impact Model. He is the author of the Annual Cultural Attraction Trend Report and the Cultural Engagement Report. He regularly presents at AAM, AZA, AMMC, and APGA conferences.
Olivia Zvara - Since 2023, Olivia has managed CultureComp, our comparative analytics division. Olivia manages data collection and analysis on 12+ million visitors to more than 800 cultural attractions in the US and Canada. She generates our Visitor Profile, Positioning, Benchmark, and Assessment Reports in addition to being the author of the KPI Report. Prior to joining Morey Consulting, she worked in art auction houses including Freeman’s, Hemphill Fine Arts, and Artists Circle Fine Art. She received a Master of Business Administration from Duke University’s Fuqua School of Business and a Bachelor of Arts in Art History from UNC Chapel Hill.
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